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Judul : “People Don’t Buy Products, They Buy Better Versions of Themselves.” published in Adventures in Consumer Technology by Zander Nethercutt
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“People Don’t Buy Products, They Buy Better Versions of Themselves.” published in Adventures in Consumer Technology by Zander Nethercutt

Today's highlights People Don't Buy Products, They Buy Better Versions of Themselves. What Apple, Samsung, and Starbucks learned from Pepsi. Zander Nethercutt in Adventures in Consumer Technology7 min read Sex Robots Could Save Your Relationship And more good news on the future of love Annalee Newitz8 min read Building the Google Photos Web UI A peek under the hood Antin Harasymiv in Google Design27 min read How Different Will Humans Be in a Century? A little or a lot, depending where you're coming from Alex Vikmanis3 min read Best in Productivity A Phone Setup That Will Make You More Mindful …Not Less Niklas Göke in Better Humans12 min read The Philosophical Argument for Working Less (and Wasting Time) Maybe it's not "laziness" after all. Zat Rana in Personal Growth6 min read How to Build Routines That Conserve BrainPower For High-Level Thinking Making fewer low-level decisions in life leave more 'cognitive resource' for high-level thinking. Thomas Oppong4 min read Best in Digital design How Netflix's Customer Obsession Created a Customer Obsession Nir's Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. Gibson is speaking at… Nir Eyal in Psychology of Stuff13 min read What every product designer should take away from Lyft's new UI It's as easy as thumb, two, three. Theo Strauss in UX Collective4 min read Best in Politics Is Trust Possible in a Polarized Age? Strong and fair legal and political systems, contact across divides, and economic security all help Kevin Vallier6 min read Best in Technology Creating a web app as side project About the process of building my personal little side project 1tuner.com 📻 Robin Bakker6 min read What I think on GitHub acquisition… as a Microsoft employee And my thoughts on the backlash Siddharth Bhattacharya in Hacker Noon3 min read Everything You Need to Know About Blockchain But Were Too Embarrassed to Ask It might be radical, but it's also confusing. So start here Nicky Woolf8 min read Most read This Is Your Life in Silicon Valley You wake up at 6:30 a.m. after an Ambien-induced sleep. It's Friday. Last night at the Rosewood was pretty… Sunil Rajaraman in The Bold Italic11 min read HOW TO LOSE WEIGHT IN 4 EASY STEPS I've spent the past year losing 80 lbs and getting in shape. A lot of people have been asking me how I did… Aaron Bleyaert8 min read Applause from Medium Staff American Horror Story: The Cecil Hotel It started out as a routine missing persons case. But by the time the internet was done with her, Elisa Lam… Josh Dean in Matter40 min read Editors' picks My Year as an Angry Ex-Drunk Sobriety, anger management, and the myth of 'dry drunk syndrome' Ben Freeland9 min read The Complete Guide to Overcoming Gymtimidation How to enjoy the gym with confidence—and make it a better place for everyone Ragen Chastain in Better Humans13 min read Dear Journalists, Please Stop Chasing Big Stories Learn to see the ordinary in an extraordinary way Kenneth Jarecke5 min read Make this email better. Tailor your topics

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